Top Marketing Mistakes Sri Lankan Startups Make

Starting a business is exciting - but it's easy to fall into common traps. Merge has worked with dozens of Sri Lankan startups, and here are the top mistakes we see (and how to fix them).

1. Launching Without a Brand Identity

Many skip branding and jump into selling. But without a logo, tone, or story - you look forgettable. Build trust with a clear identity.

2. Trying to Sell to Everyone

Targeting everyone means reaching no one. Focus on your niche - define your audience and speak their language.

3. Posting Without Strategy

Social media is not just about posting. Have goals. Plan content pillars. Track what works and improve over time.

4. Ignoring SEO and Website Basics

Many startups still don't have mobile-friendly sites or Google Business Profiles. These basics bring in free traffic - don't skip them.

5. Not Investing in Design or Copy

Poor visuals or unclear captions lose attention fast. Great design and writing = credibility and conversions.

Fix These Early, Grow Faster

At Merge, we help you build strong foundations. Whether it's brand strategy, websites, or monthly content - avoiding these mistakes helps you scale faster and smarter.